CASE STUDY FOR “RMOceanFrontRentals”

Overview

RMOceanFrontRentals is a premier luxury oceanfront Villa/Condo management and marketing company based in Riviera Maya, Mexico and the United States. Its goal was to be a pre-eminent Hospitality Management & Reservations platform in the Riviera Maya! It provided exceptional guest experience by employing very best people, with training and empowerment to make decisions, in order to deliver a sensational experience and service to completely delight and satisfy every guest every time.

Objective

RMOceanFrontRental client had some specific goals in mind for Search engine optimization and paid marketing. Initially they had few properties in selected locations in Cozumel. They wanted to target website with 2 locations COZUMEL as well as RIVIERA MAYA which was bit challenging. Main objective was to get maximum bookings, increase property rentals, and bring in new bookings for property owners.


  • Core PHP platform
  • Changes in TARGET REGION earlier it was COZUMEL then it expanded to RIVIERA MAYA
  • Optimizing the Properties Pages continuously as it keeps on adding
  • Multiple Properties on Multiple Locations
  • Drop in Seasonal Traffic

Approach

Each client is unique. Our personalized approach for RMOceanFrontRentals.com is outlined on the following page. We monitored the performance of their SEO campaign by making adjustments as required and providing analytics as well as search engine ranking reports on a monthly basis.

Webmyne Systems team implemented SEO and SEM to achieve the objective of its client. The plan consisted of generating relevant traffic and booking of their properties to with below strategy:-

  • Website optimization and extensive keyword research for website
  • Optimizing each location property pages as and when added by the owner
  • Google AdWords Search as well as Display Campaigns gained many bookings and visitors
  • Generating reviews on Google and Facebook by approaching their previous guests, as this industry majorly depends on reviews and ratings
  • We also improvised their listing on TripAdvisor and Airbnb to get maximum out of it

Results

  • Organic traffic increased by 272% - 700 Visitors Per Month
  • Overall New users from various sources doubled up. 300+ Social Visitors
  • Our targeted and optimized social campaign generated direct booking inquiries. Especially via Facebook
  • Brand popularity and Page likes increased amongst social users/followers
  • Google PPC and Display campaigns also yielded them many bookings
  • The location and keyword targeted landing pages that we created for them began to rank on the first page of
  • Google SERPs, and their overall keyword rankings grew stronger
  • Website jumped to No.1 position for the term “riviera maya oceanfront rentals”

At the bottom line, they started receiving a lot more calls/booking for their vacation rentals properties on various locations.

Industry Segment

Vacation Rentals and Travel

Customer Profile

USA based Property Real Estate Company
Property Location: Cozumel, Mexico

Rated 4.6 / 5 based on 25 reviews at

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STATISTICS

Domain RMOceanFrontRentals.com
Bookings/Goals per month 9 to 15 Booking Requests
PPC Traffic 700+ per month
Organic Traffic 500 to 700 per month
Key terms Riviera maya vacation rentals, Cozumel vacation rentals, Riviera maya holiday rentals, Riviera maya